Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse
Chatting with a conference speaker who just happens to be a longtime, focused SEO vendor, I didn’t have to wonder how long it would take before I’d hear the SEO lifer’s take on PPC: “It’s like the crack cocaine of marketing.” He got to that point in about six seconds.
Twitter and Google have reportedly reached a deal to provide Google with access to Twitter’s entire database, including near-real-time tweets, essentially reviving a 2009 deal that lapsed in 2011.What impact will this have on the universe? In our view, the deal is not insignificant. For marketers, the Twitter-Google integration crystallizes
It’s been just over three years since Andy Rooney died. For a time, there may have been a shortage of curmudgeonly commentary on our planet. Luckily, I’m here to pick up the slack. Or if you like, pretend Andy has come back to life, channeling Eminem: “This looks like a
Page Zero Media seeks a Paid Digital Media Specialist. Working with our world-renowned team of PPC specialists and related digital marketing professionals, the Paid Digital Media Specialist will be responsible for helping our clients expand their customer acquisition horizons beyond Google AdWords and Bing Ads. The candidate should have specific skills
It’s that time of year again! Time to set some PPC New Year’s resolutions! And what better item to start with than ad copy? Done right, re-writing your ad copy is one of the most impactful changes you can make in an account and a sure-fire way to improve PPC performance.
With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a
Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either. These devices “assist” sales and can be very important depending on the time of day and/or where your customer is in the overall buy cycle. They
In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid search evolving in the reasonably short term. To start, let’s cover trends that will shape the future of paid search. Intuitive Search And The Influence Of
As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant referral traffic that comes from Google, Bing, and other search engines – “SEO” never seemed quite right. My dear friend Mike Grehan always hated the
