What We're Thinking
Moving the Needle: Why We Bet on Performance, Not Prestige
In the agency world, especially in larger agencies, it’s important to brag about your big accounts. As a smaller agency serving small to midsized clients,…
The Life, Death, and Eventual Rebirth of Google Ads Bid Adjustments
Bid Adjustments. They’re in there, lurking in the Google Ads platform, but now largely unused. Why? The Death of the Manual Lever Back in the…
3 Patterns of Bad PPC Account Management We Didn’t Have on Our Bingo Card
Through live clinics, our own PPC audit offering, and other means, I’ve had the opportunity to assess efforts inside close to 1,000 PPC accounts. From…
Meta a Mano: Muse Spark Joins Elite Company
Thursday’s announcement of a new version of Meta’s AI model, to be offered at a cost to developers (competing with similar Claude and GPT offerings),…
The Infamous Google Ads “Tourist Tax”: Now More Expensive Than Ever
[This is an update of a piece — “The Google Ads Tourist Tax” — I wrote in 2010. We had reprinted it here, fortunately, as…
Smart People Like You and Me vs. Persuasion Tactics from Mighty Google: How Google Uses Behavioral Economics – Right Inside the Ad Platform – to Lull Advertisers into Overspending
You don’t have to be a fancy behavioral economist to use fancy economics insights to arm yourself against the tricks of the trade. How powerful…