SEM Blog

Social Media / 23.03.2018

With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly in the wind. Facebook, now dimly aware of its limitations, is now virtually begging to be regulated. Facebook should stick to what it knows. Simplify revenue streams and focus on commerce, not propaganda....

Paid Search / 09.03.2018

CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign waste in the form of invalid clicks and underperforming segments etc is crucial. But in successful accounts, hypervigilance around waste gives way to ordinary levels of tightening....

Paid Search / 12.01.2018

To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For Search Engine Journal, an esteemed list of 25 PPC experts offered their prognostications about what to expect in our rapidly-changing field in 2018 and beyond. Other than my own product idea (an “old AdWords interface emulator”), what burning issues are the gang focusing on? Several analysts mention machine learning. The power...

Conferences / 13.11.2017

Last week, with my colleagues Cory Kleinschmidt and Mona Elesseily, I attended and spoke at Pubcon in Las Vegas. To refresh your memory, Pubcon is the tactical digital marketing conference that just won’t die. As other conferences slowly decline due to changing tastes, this one keeps going and going like the Energizer bunny. Sessions are as fresh and tactical as ever; impressive for a long-running series. Sessions on LinkedIn advertising and WordPress optimization were two of many...

Search Marketing / 30.06.2017

Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while often well-meaning, and sometimes aiming for consumer protection, local justice, or even some international development objective – perhaps fail to realize their own flaws. Primary among them is protectionism. In levying grand and bold strictures and fines upon offending (foreign) companies, regulators find themselves deep in (political) wars of tit-for-tat –...

Conferences / 23.10.2016

Some things happened at Pubcon, and I'm finally ready to talk about them. No, I wasn't traumatized -- just a bit woozy from the desert heat. A current ad campaign from Bermuda Tourism contends that “some things are better experienced than explained.” That would be an apt way of putting it for Pubcon, and Vegas. Pubcon, for those who’ve never attended, is a conference event (focused largely on SEO and affiliate marketing topics, but of course,...

Page Zero News / 20.10.2016

For the second year in a row, Toronto-based Page Zero Media has been recognized as a PPC industry leader in a consolidated market research study conducted by Clutch, an independent research firm based in Washington, DC. Page Zero ranked 4th out of more than 200 PPC agencies from the USA, Canada, and England in Clutch’s 2016 ranking study, receiving exceptional scores for market presence (9.5) and references (8.8). Page Zero’s top 4 ranking also makes the company...