SEM Blog

Page Zero News / 15.10.2019

The inaugural post of Page Zero Media's new blog series, The Science of PPC, launched on Thursday, October 10. Spearheaded by Page Zero founder and president Andrew Goodman, The Science of PPC will dig deep into the Google Ads testing lab each week to provide readers with expert tips, tricks, and insights that will help elevate paid search account performance and turn "good" results into "great" results. Andrew launched Page Zero Media as a consultancy in...

Page Zero News / 04.09.2019

White-hot news in Canada’s tech startup world today: Vancouver-based Clio, a SaaS startup providing legal practice management tools for law firms, has attracted a $USD 250 million venture capital investment. That’s an all-time record. Page Zero worked directly on Clio’s PPC campaign management in its early days of rapid growth. This was a two-year period that roughly took the company from Series A to Series C rounds of funding. Just two months ago, we reported on the...

Page Zero News / 09.08.2019

A Q&A with Andrew Goodman, Founder & President, Page Zero Media Background Remote work has almost become the norm, but it wasn’t always so. What used to be frivolously dismissed as “working in your pyjamas” is now, quite often, seen as just another approach to today’s dynamic work context. Page Zero has a long history of fielding pesky questions about this now-acceptable attribute of its work environment. PZ’s Andrew Goodman sat down with himself to compile answers to...

Page Zero News / 11.06.2019

Our hats are off to Wave Financial, a Toronto-based startup that has just been acquired by H&R Block for $537 million CAD. Full story on Betakit. Wave’s acquisition is being heralded as one of the top ten (or better) all-time acquisition (or IPO) values of a Canadian tech startup. Coincidentally, another great company that should also sit on this leaderboard – Successfactors – is another former Page Zero client that gained early customer growth through targeted...

Search Engines / 07.03.2019

Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to come up with the most accurate algorithms (or in some cases, human-curated means) for doing so. [Today, “the algorithm” basically refers...

SEO / 22.01.2019

We’re into a new calendar year, so naturally, digital marketing pubs are rife with information about how this is the year the SEO field will be shaken to its very foundations, radicalized, revolutionized, or even made obsolete. I’m here to summarize all of these imminent developments in one handy post… so you can completely transform…revolutionize...

Paid Search Marketing / 14.12.2018

To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with tough competition. With one main point of contact, you also get consistent, unambiguous communications with the client or management. If you’re great...