SEM Blog

Paid Search Marketing / 03.03.2021

Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew Goodman’s deep dive into all things PPC, featuring more actionable explorations of the concepts, quirks, and complexities that govern Google Ads,...

Paid Search Marketing / 02.12.2020

Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including campaign structure, overlooked statistical measures, ad creative and relevance, and more. Drawing on 18 years of first-hand experience and collaboration with...

Search Marketing / 24.06.2020

It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and even a rebound of oil prices. Expanded money supply tends to bleed through to other asset classes, as well – primarily the housing...

Paid Search Marketing / 31.03.2020

Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the complicated world of paid search marketing. Andrew continues his analysis of the concepts, quirks, and complexities that govern Google Ads in Parts 11-20 of this 50-part blog series, delving into topics ranging from embracing customer feedback, the importance (or unimportance) of ad relevance,...

Paid Search Marketing / 03.02.2020

Summarized here, the first 10 parts of this 50-part series begin Page Zero founder Andrew Goodman's deep dive into the protean realm of PPC, covering introductory topics like the history of search engine advertising to practical explorations of the features and tools available to paid search marketers....