SEM Blog

Page Zero News / 09.08.2019

A Q&A with Andrew Goodman, Founder & President, Page Zero Media Background Remote work has almost become the norm, but it wasn’t always so. What used to be frivolously dismissed as “working in your pyjamas” is now, quite often, seen as just another approach to today’s dynamic work context. Page Zero has a long history of fielding pesky questions about this now-acceptable attribute of its work environment. PZ’s Andrew Goodman sat down with himself to compile answers to...

Page Zero News / 11.06.2019

Our hats are off to Wave Financial, a Toronto-based startup that has just been acquired by H&R Block for $537 million CAD. Full story on Betakit. Wave’s acquisition is being heralded as one of the top ten (or better) all-time acquisition (or IPO) values of a Canadian tech startup. Coincidentally, another great company that should also sit on this leaderboard – Successfactors – is another former Page Zero client that gained early customer growth through targeted...

Search Engines / 07.03.2019

Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to come up with the most accurate algorithms (or in some cases, human-curated means) for doing so. [Today, “the algorithm” basically refers...

SEO / 22.01.2019

We’re into a new calendar year, so naturally, digital marketing pubs are rife with information about how this is the year the SEO field will be shaken to its very foundations, radicalized, revolutionized, or even made obsolete. I’m here to summarize all of these imminent developments in one handy post… so you can completely transform…revolutionize...

Paid Search Marketing / 14.12.2018

To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with tough competition. With one main point of contact, you also get consistent, unambiguous communications with the client or management. If you’re great...

Search Engines / 07.12.2018

The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated. When it comes to deploying these to boost marketing efficiency, many marketers wonder if Google is unleashing all of this power to our benefit; and, if so, how can we tell? In that realm, it feels like a mixed blessing. Yet sometimes you just have to sit back and marvel. I don’t...

Conferences & Seminars, Search Marketing / 15.11.2018

For the second year running, Page Zero is traveling to Ottawa to attend SaaS North, Canada’s foremost event for founders and investors in software-as-a-service companies. Attendees will network, share the latest trends and tactics, and even "match-make" (from an investment standpoint). There are more dollars chasing good ideas than ever before. That’s good for startups that want to raise money at favorable valuations—sometimes pre-revenue. From an investor’s standpoint, it’s challenging. Even the “bargain bin” of...