SEM Blog

Search Engines / 09.05.2023

Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There's a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If users are delighted, their ad revenue here might finally put a chill into the category leader, Google. Anyone familiar with Microsoft's track record in doing anything of...

Paid Search Marketing / 18.07.2022

Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC continue Andrew Goodman’s investigation into all things PPC. Featuring actionable analyses of the particulars and peculiarities of Google Ads, Andrew tackles topics from bidding strategies and...

Uncategorized / 21.12.2021

Work clichés and traditional habits have sure taken a beating since March 2020. Trends towards shopping online, banking online, buying and repairing cellphones online, using more digital tools, and so on – which had arguably lagged in the years leading up to 2020 – suddenly accelerated. Here are some additional “things” that are transitioning gradually towards becoming “not really things.”...

Paid Search Marketing / 03.03.2021

Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew Goodman’s deep dive into all things PPC, featuring more actionable explorations of the concepts, quirks, and complexities that govern Google Ads,...

Paid Search Marketing / 02.12.2020

Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including campaign structure, overlooked statistical measures, ad creative and relevance, and more. Drawing on 18 years of first-hand experience and collaboration with...

Search Marketing / 24.06.2020

It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and even a rebound of oil prices. Expanded money supply tends to bleed through to other asset classes, as well – primarily the housing...