Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while often well-meaning, and sometimes aiming for consumer protection, local justice, or even some international development objective – perhaps fail to realize their own flaws. Primary
Some things happened at Pubcon, and I’m finally ready to talk about them. No, I wasn’t traumatized — just a bit woozy from the desert heat. A current ad campaign from Bermuda Tourism contends that “some things are better experienced than explained.” That would be an apt way of putting
For the second year in a row, Toronto-based Page Zero Media has been recognized as a PPC industry leader in a consolidated market research study conducted by Clutch, an independent research firm based in Washington, DC. Page Zero ranked 4th out of more than 200 PPC agencies from the USA, Canada,
As a PPC-focused agency, we’ve always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google AdWords. If that differentiation were to come in part with the blessing of Google itself, we thought, so much the
A team of dedicated PZ’ers are on their way to SocialPro in Seattle, WA for Marketing Land’s annual social media marketing conference. The two-day conference focuses on what matters most to digital marketers – actionable advice from real social media pros on what tactics work (and which ones don’t!) on
On June 15, Page Zero’s Andrew Goodman spoke on a panel (shown moderating above: Microsoft’s Jeff Bentley) at the first ever Microsoft Canada Executive Retail Summit, held at the always-attractive Drake Hotel on Queen West in Toronto. The intimate group was abuzz with asks for Microsoft on topics such as
Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but how much is too much? The ads show to everyone – over, and over, and over again. That feels wasteful,
To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic Primaries following Super Tuesday 2008, it was far from clear that Barack Obama would defeat Hillary Clinton for the Presidential
Since Page Zero introduced full-service social media and content marketing services in 2013 under the banner of “Findability,” we’ve found a hungry audience waiting for these services among our paid search clients. Now we’re pleased to announce the addition of another paid search client to the Findability stable — Linxup,
Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google’s tests prior to the rollout. Some folks, like Moz’s Dr. Pete Myers, noticed a lot more than others. Are some
