Lowering PPC Bids: A Powerful Dynamic (Traffick)

With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a more stable seasonal environment. Those to-do lists could be long; I don’t intend to cover the whole field in a blog post.

Here today, I’d like to focus on a single underestimated weapon in the PPC advertiser’s arsenal: bidding lower.

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