Whether we’re auditing SEO; overseeing ongoing SEO best practices; coordinating custom content and social media offerings to improve clients’ online reputations; implementing website builds with SEO considerations baked in — we’ve pretty much done it all. Learn more
Who would you rather have handling your paid social advertising? The agency that has spent decades squeezing performance out of paid search, wrestling with attribution, intuitive reporting, testing, analytics, conversion tracking, and automation? Or someone else? Learn more
With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly in the wind. Facebook, now dimly aware of its limitations, is now virtually begging to be regulated. Facebook should stick to what it knows. Simplify revenue streams and focus on commerce, not propaganda.
CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign waste in the form of invalid clicks and underperforming segments etc is crucial. But in successful accounts, hypervigilance around waste gives way to ordinary levels of tightening.