Bid Adjustments. They’re in there, lurking in the Google Ads platform, but now largely unused. Why? The Death of the Manual Lever Back in the day, advertisers manually decided on a Max Bid for each and every keyword, and beyond that, would tweak a number of other segments, again, all
Through live clinics, our own PPC audit offering, and other means, I’ve had the opportunity to assess efforts inside close to 1,000 PPC accounts. From all this data stretching back years, one starts to see some interesting patterns. It’s safe to say that going into the audit or live clinic
Thursday’s announcement of a new version of Meta’s AI model, to be offered at a cost to developers (competing with similar Claude and GPT offerings), was widely reported, and rightly so – it’s a high-growth area for this massive member of the Mag 7. Meta, by all accounts, “overinvested” in
[This is an update of a piece — “The Google Ads Tourist Tax” — I wrote in 2010. We had reprinted it here, fortunately, as ClickZ has disappeared most of its old content.] Google runs a profitable amusement park, aimed specifically at new advertisers. Punch in some of your wittiest
You don’t have to be a fancy behavioral economist to use fancy economics insights to arm yourself against the tricks of the trade. How powerful are cognitive biases in overcoming the best rational efforts of even super-smart folks? So powerful, in fact, that they’re irresistible in almost all cases –
We’ve never been shy about celebrating the marquee Page Zero client exits, especially if there’s a splashy deal that makes headlines and moves markets. But most companies don’t land on the cover of Bloomberg when they hit a milestone. They’re smaller, often founder-led, and their “exit” is more personal than
If you’re like me, you’ve already taken AI tools like ChatGPT for numerous spins to test out their capabilities. Before long, it became apparent that those tools will find a ready market—people will begin to “search” in a whole new way. Although they aren’t quite ready for prime time, their
Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There’s a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If
We’ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So… am I about to tell you
Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC
