In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid search evolving in the reasonably short term.
To start, let’s cover trends that will shape the future of paid search.
Intuitive Search And The Influence Of Mobile
Searching per se will become a thing of the past as Google and others players get better at intuiting the information we’re specifically looking for.
