Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly

Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either.

These devices “assist” sales and can be very important depending on the time of day and/or where your customer is in the overall buy cycle.  They are important to consider in the overall shopping journey/experience.

How can marketing managers or agencies get more credible information on what’s contributing to purchases when consumers are regularly splitting their activity between two or three devices?

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