It’s that time of year again! Time to set some PPC New Year’s resolutions! And what better item to start with than ad copy?
Done right, re-writing your ad copy is one of the most impactful changes you can make in an account and a sure-fire way to improve PPC performance.
Unfortunately, ad copy is sadly overlooked. Even by me — as you can see by the topics I choose to write on! It’s the usual “leave the old in favor of the new” PPC tactics and strategies. I hope this article gives you a fresh perspective on ad creative and helps you set some soaring ad copy resolutions.
