5 Search Ad Copy Resolutions For 2015 (Search Engine Land)

It’s that time of year again! Time to set some PPC New Year’s resolutions! And what better item to start with than ad copy?

Done right, re-writing your ad copy is one of the most impactful changes you can make in an account and a sure-fire way to improve PPC performance.

Unfortunately, ad copy is sadly overlooked. Even by me — as you can see by the topics I choose to write on! It’s the usual “leave the old in favor of the new” PPC tactics and strategies. I hope this article gives you a fresh perspective on ad creative and helps you set some soaring ad copy resolutions.

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