Andrew founded Page Zero Media in 2000 with a plan to figure out how to structure services to the already fast-growing search engine marketing (SEM) segment. When early clients complained that SEO firms weren’t listening to what they needed, Andrew listened. Transparency, trust, and terms were all big parts of these client wish-lists.
Andrew was galvanized by Google’s release of Google AdWords Select in 2002. He released the world’s first “how-to” on AdWords – “21 Ways to Maximize ROI on Google AdWords Select,” in April 2002, briefly rivaling Eminem’s The Eminem Show for global sales.
The need to get the right people on the bus increased after this, as consulting business was growing steadily. Page Zero still believes it doesn’t have to be big — just really good. The team grew steadily, but not hugely, over the years.
In 2005, Andrew published Winning Results with Google AdWords (McGraw-Hill; 2nd ed. 2008), considered the leading resource in the field. The book has been translated into six languages.
Andrew has been active on the conference circuit since 2002. He once maintained an “iron man” streak of speaking at every North American SES Conference (48, before missing the Chicago show to speak at SMX Milan). For five years, he served on the SES Conference’s Global Advisory Board, helping to set the direction for content. In addition, Andrew has been a regular contributor to industry publications like ClickZ and Search Engine Land.
Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on online marketing strategy and conversion optimization.
Throughout her career, she has significantly improved online marketing performance for brands such as Capital One, Careerbuilder, and Cathay Pacific. Her marketing strategies have led to successful company acquisitions by Phillips Inc., SAP, and Blackberry, to name a few.
In 2017, she was a finalist for Bing Ads (Microsoft) Executive of the Year.
Mona regularly speaks at Canadian, US, and international online marketing events on paid search, conversion optimization, and integrated online marketing strategy. Some of the events at which she has presented include Search Marketing Expo (SMX), Ad:Tech, Shop.org, and PubCon.
Dean has been with Page Zero since inception and is deeply immersed in client accounts, working with partners, and mentoring newcomers. Dean’s blue-chip client experience is second to none. He has headed up projects that have included mission-critical work for large corporate clients such as Capital One, E*Trade Financial, PayPal, Yahoo, and Careerbuilder.com (UK), and numerous others. He also enjoys working with growth companies such as Wave Accounting and Clio.
Dean believes that when a client chooses Page Zero, that client’s business must be treated like it is his own. That philosophy is conveyed to our growing team.
As Vice President of Findability, Cory leads Page Zero’s visibility improvement services, which include SEO, social media, website development, and information architecture. He takes time to understand our clients’ business and marketing objectives, employing creativity and years of past project data to improve client ROI.
Cory has been associated with Page Zero founder Andrew Goodman since 1999, when the pair co-founded Traffick.com, the respected search marketing industry blog.
From 1999 to 2005, he served as Director of Internet Strategy for a healthcare investment group in Atlanta, where he led the internet marketing division. Under his leadership, the company built a network of hospital software sites and physician job boards that helped increase the company’s annual revenue from $10 million to $100 million in five years.
"With Page Zero Media leading the way with our paid search advertising, we're seeing significant improvements in both online and in-store sales. We’re thrilled to have Page Zero on our team."
"Page Zero has been an effective business partner for us since 2014. Their deep industry knowledge and PPC experience has allowed them to exceed our challenging KPI targets and deliver profitable growth year after year."
"For over a decade, Page Zero has been a reliable partner for our digital marketing needs: SEO, PPC, content, and strategic advice. They tailor the service package to our needs: no more, and no less."
"The strong ROI from both the paid and organic search channels, led by Page Zero's expert team, has powered the growth of our ecommerce business."
"We’ve been a happy client of 12 years for a simple reason: ROI. Page Zero works multiple digital channels for us and even redesigned our site and brand identity. SEO and SEM are core drivers of our business."
"Page Zero takes an analytical approach. They’re deep into the understanding of the science behind PPC. They’re constantly tweaking wherever volume warrants."