Founder & President
Vice President, Online Marketing Strategy
Vice President, Client Services
Vice President, Findability
Andrew founded Page Zero Media in 2000 with a plan to figure out how to structure services to the already fast-growing search engine marketing (SEM) segment. When early clients complained that SEO firms weren’t listening to what they needed, Andrew listened. Transparency, trust, and terms were all big parts of these client wish-lists.
Andrew was galvanized by Google’s release of Google AdWords Select in 2002. He released the world’s first “how-to” on AdWords – “21 Ways to Maximize ROI on Google AdWords Select,” in April 2002, briefly rivaling Eminem’s The Eminem Show for global sales.
The need to get the right people on the bus increased after this, as consulting business was growing steadily. Page Zero still believes it doesn’t have to be big — just really good. The team grew steadily, but not hugely, over the years.
In 2005, Andrew published Winning Results with Google AdWords (McGraw-Hill; 2nd ed. 2008), considered the leading resource in the field. The book has been translated into six languages.
Andrew has been active on the conference circuit since 2002. He once maintained an “iron man” streak of speaking at every North American SES Conference (48, before missing the Chicago show to speak at SMX Milan). For five years, he served on the SES Conference’s Global Advisory Board, helping to set the direction for content. In addition, Andrew has been a regular contributor to industry publications like ClickZ and Search Engine Land.
In 2007, after a brief advising role, he became a co-founder of HomeStars, a consumer review site. In February 2017, HomeStars was acquired by Golden, CO-based HomeAdvisor. These days, Andrew is a budding investor in other seed-stage tech startups.
Andrew was educated at the University of Toronto (B.A.) and York University, Toronto (M.A.). He is an Ontario boy through-and-through, having been born in a now-defunct hospital, Toronto Northwestern. He recently returned home after 13 years of seamless remote working in Atlantic Canada. He is an avid donor of faulty golf equipment, and looks to resume inline skating on the Martin Goodman (no relation) Trail, as far as his legs will take him. He lives within brief walking distance to The Junction and High Park.
Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on online marketing strategy and conversion optimization.
Throughout her career, she has significantly improved online marketing performance for brands such as Capital One, Careerbuilder, and Cathay Pacific. Her marketing strategies have led to successful company acquisitions by Phillips Inc., SAP, and Blackberry, to name a few.
In 2017, she was a finalist for Bing Ads (Microsoft) Executive of the Year.
Mona regularly speaks at Canadian, US, and international online marketing events on paid search, conversion optimization, and integrated online marketing strategy. Some of the events at which she has presented include Search Marketing Expo (SMX), Ad:Tech, Shop.org, and PubCon.
Mona has written two books on search engine marketing and is an SEM columnist for Search Engine Land. She has also written for The Huffington Post, IMedia Connection, and the American Marketing Association. She served as a technical editor of Search Engine Marketing, Inc.: Driving Search Traffic to your Company’s Website by Bill Hunt & Mike Moran.
Mona’s industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she’s frequently quoted in respected publications.
Dean has been with Page Zero since inception and is deeply immersed in client accounts, working with partners, and mentoring newcomers. Dean’s blue-chip client experience is second to none. He has headed up projects that have included mission-critical work for large corporate clients such as Capital One, E*Trade Financial, PayPal, Yahoo, and Careerbuilder.com (UK), and numerous others. He also enjoys working with growth companies such as Wave Accounting and Clio.
Dean believes that when a client chooses Page Zero, that client’s business must be treated like it is his own. That philosophy is conveyed to our growing team.
Previously, Dean held consulting positions in the corporate finance and investor relations field. He mainly worked with start-ups and high-growth firms which have needed expertise in business plans, financing, and corporate relations. Dean earned a four-year B.Comm. degree from the University of Toronto.
A Toronto expatriate, Dean currently resides in Moncton, NB, where his non-work passions include Rescue Dogs, practicing but not playing golf, and avoiding home improvement by escaping to the Amherst Shore.
As Vice President of Findability, Cory leads Page Zero’s visibility improvement services, which include SEO, social media, website development, and information architecture. He takes time to understand our clients’ business and marketing objectives, employing creativity and years of past project data to improve client ROI.
Cory has been associated with Page Zero founder Andrew Goodman since 1999, when the pair co-founded Traffick.com, the respected search marketing industry blog.
From 1999 to 2005, he served as Director of Internet Strategy for a healthcare investment group in Atlanta, where he led the internet marketing division. Under his leadership, the company built a network of hospital software sites and physician job boards that helped increase the company’s annual revenue from $10 million to $100 million in five years.
Cory started his career as a newspaper copy editor and, owing to his love of all things grammar and publishing, earned a promotion as business section copy editor. Oddly enough, this position proved to be his entrée to HTML coding and a subsequent career switch to a website and multimedia developer.
In 2002, Cory co-created Vino.com, a wine portal that within five years evolved into a beverage alcohol importer generating $60 million in annual revenue. He believes that after a long day of eye fatigue incurred by staring at a computer screen non-stop, it’s his right to indulge in a glass of wine or two or three.
Cory holds a bachelor’s degree in English from the University of Missouri. He lives in St. Louis with his wife and three children in a restored Craftsmen house built in 1911. As is required by local city ordinance, he is a devout fanatic of the St. Louis Cardinals baseball club.
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