There are literally hundreds of ways of telling the old marketing joke about the “FRESH FISH SOLD HERE TODAY” sign that appears by the fishmonger’s stall in the open-air market. (Here’s a really thorough version.) For those who’ve never heard it, the helpful observer helps the business owner whittle down
Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but… Is your organization actually built around approaching businesses and cold-pitching them, with
So you’ve set up your mobile PPC campaigns, but are these searchers converting? Mobile, mobile, mobile. It’s all we hear about these days! Even so, many marketers are still not taking steps to fully optimize their PPC landing pages for mobile users. In this article, I discuss several factors that
Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy! As a result, many in the industry have developed and refined processes for generating high-performing ad copy. In this article, I’ll summarize the process that I follow and share some useful tips I’ve learned
There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged,
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative. There are significant obstacles that could impede your online marketing success when working with a client —
Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items from a catalog over the phone to have them shipped to our homes. Enter the digital age. As internet access became widespread, we marketers became consumed with connecting with our
As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is born to sing the blues? If you’ve been pondering a responsive web design for the next build of your site, you’ll want to expedite your timetable.
When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now needed a dedicated mobile site or perhaps even a native mobile app. For most businesses, mobile usage was such a small percentage of overall traffic
(Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps of faith. And yet… Is that a spring thaw you hear outside the window of your digital marketing event? No, that gushing sound you hear
