How To Drive Phone Conversions With PPC (Search Engine Land)

Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items from a catalog over the phone to have them shipped to our homes.

Enter the digital age. As internet access became widespread, we marketers became consumed with connecting with our audiences and prospects digitally. We assumed this was the way of the future and the way in which people wanted to connect. We forgot about the phone (at least the actual phone part of the phone), although calls still came in.

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