Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy!
As a result, many in the industry have developed and refined processes for generating high-performing ad copy. In this article, I’ll summarize the process that I follow and share some useful tips I’ve learned from others. Whether you’re starting from scratch or revisiting ads that are fatigued, this process can help you to create compelling, effective ads that boost conversions.
