PPC Audits: A Guide to Playing Fair

Arbitrary destruction of reputations turns people into slaves.

-Nassim Nicholas Taleb, recent Facebook post

Ever been taken down by an “ambush audit”? It’s not fun.

Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but…

Is your organization actually built around approaching businesses and cold-pitching them, with the “ambush audit” as the mainstay of your approach to winning new business? Well then. You are the embodiment of evil.

Continue reading on The SEM Post.