So you’ve set up your mobile PPC campaigns, but are these searchers converting?
Mobile, mobile, mobile. It’s all we hear about these days!
Even so, many marketers are still not taking steps to fully optimize their PPC landing pages for mobile users. In this article, I discuss several factors that can really make a difference when it comes to your mobile pages. Note that these tips can also be used on “regular” (non-PPC) mobile site pages.
