Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support (Search Engine Land)

Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.

There are significant obstacles that could impede your online marketing success when working with a client — and they’re not always related to the way PPC accounts are set up. You can have the perfect bidding, ads and landing pages, yet still see only limited success in accounts.

Many companies go wrong way before online marketing is even discussed. This is especially true for startup companies. I’ve often felt more like a business consultant, advising on what will and will not work in the online environment, as opposed to an online marketing consultant.

In this article, I’ll give you pointers on how to recognize online business/marketing trouble spots.

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