By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a more stable seasonal environment. Those to-do lists could be long; I don’t intend to cover the...
SEM Blog
Paid Search Marketing / 10.12.2014
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either. These devices “assist” sales and can be very important depending on the time of day and/or where your customer is in the overall buy cycle. They are important to consider in the overall shopping journey/experience. How can marketing managers or agencies get more...
Paid Search Marketing / 06.11.2014
What’s Ahead For Paid Search?
By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid search evolving in the reasonably short term. To start, let’s cover trends that will shape the future of paid search. Intuitive Search And The Influence Of Mobile Searching per se will become a thing of the past as Google and others players get better...
As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant referral traffic that comes from Google, Bing, and other search engines – “SEO” never seemed quite right. My dear friend Mike Grehan always hated the term, saying: “I’ve never seen anyone optimize a search engine.” Whatever that means! (Which may be his point.) Let’s be real: “SEO” was a term invented...
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Here at #BingAdsNext in Redmond, Nishant Gupta is announcing the impending release of Universal Event Tracking, a subtle universal conversion tracking and remarketing pixel similar to Google AdWords’ Universal Tag. The value of the universal tags is clear: install once; no re-tagging for different purposes; manage goals to your heart's content within the interface. The tag is now generally available; Microsoft will begin piloting the remarketing component...
Paid Search Marketing / 20.10.2014
In Online Reviews, How Much Negativity Do We Really Want? (Traffick)
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like...
Page Zero News / 15.10.2014
Page Zero Launches Online Store and Digital Marketing Strategy for Minigarden North America
Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows no sign of slowing down. And it’s not just those with a backyard who’ve caught the grow-your-own bug. Even urban dwellers in high-rise apartments and condos want in on the action. Enter Minigarden, an innovative and modular vertical gardening system that literally makes it a snap to create indoor gardens in...