We’ve never been shy about celebrating the marquee Page Zero client exits, especially if there’s a splashy deal that makes headlines and moves markets. But most companies don’t land on the cover of Bloomberg when they hit a milestone.
They’re smaller, often founder-led, and their “exit” is more personal than public. For those owners, a sale can mean early retirement, seed capital for the next venture, or simply the satisfaction of a hard-won payoff.
Paid search has been the common thread in many of these stories. It’s the channel that helps a focused operator punch above their weight. Below are seven such wins that rarely make the sizzle reel but deserve a toast all the same.
Seven Meaningful Exits Driven by Paid Search
Dijifi – Preserving Memories, Digitally
Dijifi began with a simple promise: turn boxes of films, slides, and paper into clean digital files—fast. Page Zero account lead Megan leaned on search ads to reach time-pressed families who didn’t know a service like this even existed.
Mibar – IT Specialists Find a Strategic Home
When they first approached us, Mibar was a profitable but niche ERP and CRM consultancy. Paid search, led by Dean, enabled them to capture high-value leads from larger rivals without matching their spend. Five years later, accounting powerhouse Citrin Cooperman acquired Mibar to deepen its tech stack.
ClubExpress – Associations, Organized
Association-management platforms aren’t exactly cocktail-party fodder, yet ClubExpress quietly became a leading SaaS choice for member-driven nonprofits. Dean again guided the paid-search playbook with crisp ad copy, granular neg-keyword work, and relentless landing-page testing. The result: a sale to Lumaverse, much-deserved recognition for years of building and honing a profitable, scalable software enterprise.
Infinite Skills – Learning That Scales
Before the term “online course” became household vernacular, Infinite Skills was selling expert-level video training in tech, design, and business. Paid search, led by Dave, supplied a steady stream of intent-rich buyers—developers Googling how to “master AutoCAD,” marketers searching for “Excel pivot table tutorial,” and so on. O’Reilly Media took notice and snapped up the catalog to supercharge its own learning platform.
Epoch Integration – Enterprise Sync, Seamlessly
Epoch Integration built behind-the-scenes software that let enterprise systems talk to each other—no small feat in the early days of mobile data. Mona, the paid search lead, zeroed in on IT decision-makers hunting for scalable sync solutions. That steady, high-intent traffic helped Epoch punch above its weight until RIM (remember the BlackBerry?) stepped in with an acquisition that brought their tech in-house.
NX Power Lite – Brightening Moods, Naturally
NX Power Lite brought light therapy to the mainstream with sleek, medical-grade lamps designed to combat seasonal affective disorder. Mona’s paid search campaigns focused on people actively searching for relief—from “winter depression” to “SAD lamp reviews.” Those intent-rich clicks turned into steady sales and brand recognition, culminating in an acquisition by Philips to expand its wellness tech portfolio.
TheraBreath – Fresh Breath, Full Confidence
Dean led the charge with this account back in the day, furthering the growth of this early DTC player to the point where large retailers expressed interest in stocking the product permanently. Over a sustained period, sales grew and grew (although much of it after PZ’s early “boost”). In late 2021 Church & Dwight acquired TheraBreath for $580 million to bolster its oral‑care portfolio. That’s a Ben & Jerry’s-sized bombshell! We’re proud to have been a catalyst in the early rise to prominence. The chance to work with Dr. Katz directly was a real treat!
Here’s to Your Next Milestone
Whether you’re chasing Series A, cruising toward eight figures, or eyeing an eventual exit of your own, the playbook doesn’t change: throw fastballs for strikes, stay accountable to the numbers, and let intent-driven media do the heavy lifting.
