Page Zero Heads to #SocialPro 2016 in Seattle, WA
A team of dedicated PZ’ers are on their way to SocialPro in Seattle, WA for Marketing Land’s annual social media marketing conference. The two-day conference focuses on what matters most to digital marketers – actionable advice from real social media pros on what tactics work (and which ones don’t!) on leading platforms like Facebook, Twitter, […]
Andrew Goodman speaks at the Microsoft Canada Executive Retail Summit
On June 15, Page Zero’s Andrew Goodman spoke on a panel (shown moderating above: Microsoft’s Jeff Bentley) at the first ever Microsoft Canada Executive Retail Summit, held at the always-attractive Drake Hotel on Queen West in Toronto. The intimate group was abuzz with asks for Microsoft on topics such as better attribution, a new Display […]
Page Zero Delivers Full-Service Social Media Management and Content Marketing to Linxup
Since Page Zero introduced full-service social media and content marketing services in 2013 under the banner of “Findability,” we’ve found a hungry audience waiting for these services among our paid search clients. Now we’re pleased to announce the addition of another paid search client to the Findability stable — Linxup, a St. Louis-based company that […]
Independent Research Firm Clutch names Page Zero Media a PPC Industry Leader
Toronto-based Page Zero Media has been recognized as an industry leader in a recent consolidated US and Canadian market research study. The study, conducted by Clutch, an independent research firm, ranked Page Zero Media third out of more than 30 US and Canadian PPC agencies, and featured Page Zero on their 2015 PPC Agencies Leaders […]
Pass Google’s Mobile-Friendly Website Test with These 3 Website Platforms
As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is born to sing the blues? If you’ve been pondering a responsive web design for the next build of your site, you’ll want to expedite your timetable. And if you’re still debating […]
Google Drags Business Owners into the Mobile World with a Huge Algorithm Update Coming April 21
When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now needed a dedicated mobile site or perhaps even a native mobile app. For most businesses, mobile usage was such a small percentage of overall traffic that the investment required to […]
Job Opportunity: Paid Digital Media Specialist
Page Zero Media seeks a Paid Digital Media Specialist. Working with our world-renowned team of PPC specialists and related digital marketing professionals, the Paid Digital Media Specialist will be responsible for helping our clients expand their customer acquisition horizons beyond Google AdWords and Bing Ads. The candidate should have specific skills demonstrating a track record of […]
Why does Page Zero have a “VP, Findability”?
As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant referral traffic that comes from Google, Bing, and other search engines – “SEO” never seemed quite right. My dear friend Mike Grehan always hated the term, saying: “I’ve never seen […]
Page Zero Launches Online Store and Digital Marketing Strategy for Minigarden North America
Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows no sign of slowing down. And it’s not just those with a backyard who’ve caught the grow-your-own bug. Even urban dwellers in high-rise apartments and condos want in on the […]
ClickZ Live Toronto: A New Conference Brand, a More Holistic View of SEM
Since – oh, about 1996 – anyone marketing online has been rightfully obsessed with ensuring their company, brand, or content outrank the other guys on the search engines. Whether it’s PPC or organic visibility, these clicks, on computers or in the mobile channel, “search” perennially seems to drive 50% or more of our website traffic. […]