Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows no sign of slowing down. And it’s not just those with a backyard who’ve caught the grow-your-own bug. Even urban dwellers in high-rise apartments and condos want in on the action.
Enter Minigarden, an innovative and modular vertical gardening system that literally makes it a snap to create indoor gardens in the kitchen, in the hallway or even on a balcony or rooftop. The system includes everything needed to create thriving green walls, including plant nutrients, supplements and irrigation kits.
Page Zero Media was recently approached by Minigarden to develop a comprehensive digital marketing strategy to market the Minigarden product online to the North American market through organic, social and paid search channels. The plan called for an online store with strong organic search optimization and Findability — strategic content development and social media integration to maximize online visibility.
After several months of development, we’re pleased to announce the launch of the Minigarden site at www.minigardening.com.
The user experience of the website was purposely designed to evoke the elegance of the product itself, with generous use of clean lines, judicious whitespace, large graphics and easy navigation. The site is mobile-optimized to deliver a high-quality experience on smartphones and tablets.
If you’ve been thinking about trying one of the vertical gardening systems on the market, give Minigarden a try.
