A team of dedicated PZ’ers are on their way to SocialPro in Seattle, WA for Marketing Land’s annual social media marketing conference.
The two-day conference focuses on what matters most to digital marketers – actionable advice from real social media pros on what tactics work (and which ones don’t!) on leading platforms like Facebook, Twitter, and Pinterest.
Attending this exciting event are PZ’ers Cory Kleinschmidt, VP of Findability, and Sarah Humphrey, Director of Social Media. Sarah will join moderator Chris Sherman (Partner and VP Event Programming, Third Door Media, Inc.) and panellists Sana Ansari (General Manager, 3Q Accelerate) and David Zelniker (Product Manager, Kenshoo) to discuss how social media marketers can leverage the power of social advertising to maximize overall marketing success.
Sarah’s session, “The Role of Social Ads in Your Overall Marketing Campaigns”, will focus on strategic goals, tactical tips, and common pitfalls of social advertising. Attendees will walk away armed with knowledge that will help them optimize their Facebook ad campaigns and to go beyond just increasing brand awareness and utilize Facebook ads throughout every stage of the purchase process.
Hope to see you there!