Wrapped: The Science of PPC Parts 41-50
Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC continue Andrew Goodman’s investigation into […]
Wrapped: The Science of PPC Parts 31-40
Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew […]
Wrapped: The Science of PPC Parts 21-30
Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including […]
Wrapped: The Science of PPC Parts 11-20
Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the complicated world of paid search marketing. Andrew continues his analysis of the concepts, quirks, and complexities that govern Google Ads in Parts […]
Wrapped: The Science of PPC Parts 1-10
Summarized here, the first 10 parts of this 50-part series begin Page Zero founder Andrew Goodman’s deep dive into the protean realm of PPC, covering introductory topics like the history of search engine advertising to practical explorations of the features and tools available to paid search marketers.
Page Zero’s Andrew Goodman Talks PPC Automation at SMX West 2020 in San Jose, CA
Andrew Goodman returns to SMX West on Feb. 19, 2020, for the panel, PPC Automation: How to Push Forward, and When to Push Back. He’ll also dig into attendee accounts to help with practical tips on the SEM/PPC Clinic.
PZ Prognosticators Weigh In: Our Predictions for Tech Takeover in 2020
What a decade it’s been so far! We’ve been through everyone else’s—and our own—humdrum 2020 predictions for PPC and SEO, and…frankly, we’re yawning up a storm! PPC and SEO in 2020 are our actual jobs, and we plan to kick ass at them. Now, movin’ on… Predictions about SEO and PPC tend to miss the […]
Page Zero Media Launches “The Science of PPC”, a 50-part Blog Series
The inaugural post of Page Zero Media’s new blog series, The Science of PPC, launched on Thursday, October 10. Spearheaded by Page Zero founder and president Andrew Goodman, The Science of PPC will dig deep into the Google Ads testing lab each week to provide readers with expert tips, tricks, and insights that will help […]
SEO in 2019: Swan Song, or Timeless Classic?
We’re into a new calendar year, so naturally, digital marketing pubs are rife with information about how this is the year the SEO field will be shaken to its very foundations, radicalized, revolutionized, or even made obsolete. I’m here to summarize all of these imminent developments in one handy post… so you can completely transform…revolutionize… […]
Page Zero Keeps Leading Position on Clutch.co’s 2016 PPC Agencies Leaders Matrix
For the second year in a row, Toronto-based Page Zero Media has been recognized as a PPC industry leader in a consolidated market research study conducted by Clutch, an independent research firm based in Washington, DC. Page Zero ranked 4th out of more than 200 PPC agencies from the USA, Canada, and England in Clutch’s 2016 […]
