5 Search Ad Copy Resolutions For 2015 (Search Engine Land)
It’s that time of year again! Time to set some PPC New Year’s resolutions! And what better item to start with than ad copy? Done right, re-writing your ad copy is one of the most impactful changes you can make in an account and a sure-fire way to improve PPC performance. Unfortunately, ad copy is sadly […]
Lowering PPC Bids: A Powerful Dynamic (Traffick)
With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a more stable seasonal environment. Those […]
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either. These devices “assist” sales and can be very important depending on the time of day and/or where your customer is in the overall buy cycle. They are important to consider in […]
What’s Ahead For Paid Search?
In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid search evolving in the reasonably short term. To start, let’s cover trends that will shape the future of paid search. Intuitive Search And The Influence Of Mobile Searching per se will […]
Bing Ads to Release Powerful Universal Tag
Here at #BingAdsNext in Redmond, Nishant Gupta is announcing the impending release of Universal Event Tracking, a subtle universal conversion tracking and remarketing pixel similar to Google AdWords’ Universal Tag. The value of the universal tags is clear: install once; no re-tagging for different purposes; manage goals to your heart’s content within the interface. The […]
In Online Reviews, How Much Negativity Do We Really Want? (Traffick)
Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of […]
Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)
At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability […]
Getting Online Video Ads Right! (Marketing Land)
More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for 2013, video ads are increasing in popularity, rising up to become the fourth largest ad format after search, display/banner and mobile. Meanwhile, search and display ads are losing ground. Continue reading on Marketing Land
What if the Mail Had a Quality Score?
Looking at the usual small pile of unwanted solicitations sitting on our dining room table, it made me think. “DO NOT BEND” in red caps, on a simple renewal notice for a women’s fashion magazine. Do not bend? Are you serious? “The favor of your reply is requested,” in a script font on mail from […]
Growing Together Can Be Disorienting (Traffick)
Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were […]
