In Online Reviews, How Much Negativity Do We Really Want? (Traffick)

Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail.

One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of negative reviews as positive reviews. Seriously? Even with a low-barrier-to-entry task like writing a short novella or opening a smoothie stand, you rarely see an even distribution. Those who take the risk to devote their time (or lives) to an enterprise, unsurprisingly, typically get a healthy number of 5- and 4- star reviews mixed in with a small number of complaints.

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