Page Zero News

Page Zero Jobs, Page Zero News / 30.01.2015

Page Zero Media seeks a Paid Digital Media Specialist. Working with our world-renowned team of PPC specialists and related digital marketing professionals, the Paid Digital Media Specialist will be responsible for helping our clients expand their customer acquisition horizons beyond Google AdWords and Bing Ads. The candidate should have specific skills demonstrating a track record of running digital advertising campaigns in a complex, auction-based environment such as Google AdWords, Facebook, the Google Display Network, and beyond. The candidate...

Page Zero News / 03.11.2014

As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant referral traffic that comes from Google, Bing, and other search engines – “SEO” never seemed quite right. My dear friend Mike Grehan always hated the term, saying: “I’ve never seen anyone optimize a search engine.” Whatever that means! (Which may be his point.) Let’s be real: “SEO” was a term invented...

Page Zero News / 15.10.2014

Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows no sign of slowing down. And it’s not just those with a backyard who’ve caught the grow-your-own bug. Even urban dwellers in high-rise apartments and condos want in on the action. Enter Minigarden, an innovative and modular vertical gardening system that literally makes it a snap to create indoor gardens in...

Page Zero Jobs, Page Zero News / 25.02.2014

Page Zero Media seeks a Senior Programmer, Tools. "Half my advertising is wasted -- I just don't know which half." This (1874) lament by John Wanamaker remains a strong motivator for the analysis efforts of online marketers to this day. Fortunately, there really is no excuse to waste large chunks of budget overpaying for various segments of one's online ad campaigns. Advertisers can adjust ad creative, geo segments, keywords, and other segments to manage them in...

Page Zero News / 19.02.2014

One of our longtime clients provides guided tours to the Grand Canyon, departing from Las Vegas. For over a decade, they went by the mouthful of a name LasVegasGrandCanyonTour.com (LVGCT). Those long, "keyword-rich" domain names were popular at one time, despite their drawbacks. Such drawbacks include poor consumer recall and user experience problems (cramming long names into lines of text for ease of reading). Despite those shortcomings, we’ve had very good success at driving business...