Page Zero News

As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant referral traffic that comes from Google, Bing, and other search engines – “SEO” never seemed quite right. My dear friend Mike Grehan always hated the term, saying: “I’ve never seen anyone optimize a search engine.” Whatever that means! (Which may be his point.) Let’s be real: “SEO” was a term invented...

Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows no sign of slowing down. And it’s not just those with a backyard who’ve caught the grow-your-own bug. Even urban dwellers in high-rise apartments and condos want in on the action. Enter Minigarden, an innovative and modular vertical gardening system that literally makes it a snap to create indoor gardens in...

One of our longtime clients provides guided tours to the Grand Canyon, departing from Las Vegas. For over a decade, they went by the mouthful of a name LasVegasGrandCanyonTour.com (LVGCT). Those long, "keyword-rich" domain names were popular at one time, despite their drawbacks. Such drawbacks include poor consumer recall and user experience problems (cramming long names into lines of text for ease of reading). Despite those shortcomings, we’ve had very good success at driving business...