The inaugural post of Page Zero Media's new blog series, The Science of PPC, launched on Thursday, October 10. Spearheaded by Page Zero founder and president Andrew Goodman, The Science of PPC will dig deep into the Google Ads testing lab each week to provide readers with expert tips, tricks, and insights that will help elevate paid search account performance and turn "good" results into "great" results. Andrew launched Page Zero Media as a consultancy in...