What We're Thinking
Pass Google’s Mobile-Friendly Website Test with These 3 Website Platforms
As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is…
Google Drags Business Owners into the Mobile World with a Huge Algorithm Update Coming April 21
When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now…
Mobile PPC: For Control Freaks, Challenges Remain
(Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps…
Unleash Your Quality Score Beast Mode (Bing Ads Edition)
Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the…
PPC Managers and Deferred Gratification
Chatting with a conference speaker who just happens to be a longtime, focused SEO vendor, I didn’t have to wonder how long it would take…
Twitter Deal with Google: A Win For the Social Web
Twitter and Google have reportedly reached a deal to provide Google with access to Twitter’s entire database, including near-real-time tweets, essentially reviving a 2009 deal…