What We're Thinking
What Do These Google AdWords Features Really Do?
There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they…
Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support (Search Engine Land)
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in…
How To Drive Phone Conversions With PPC (Search Engine Land)
Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items…
Pass Google’s Mobile-Friendly Website Test with These 3 Website Platforms
As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is…
Google Drags Business Owners into the Mobile World with a Huge Algorithm Update Coming April 21
When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now…
Mobile PPC: For Control Freaks, Challenges Remain
(Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps…