Since launching in the fall of 2019, the first 40 parts of The Science of PPC have covered a variety of paid search topics with the aim of bringing greater clarity and insight to the complicated world of paid search marketing and digital marketing analysis. Parts 31-40 of this 50-part blog series have continued Andrew Goodman’s deep dive into all things PPC, featuring more actionable explorations of the concepts, quirks, and complexities that govern Google Ads,...
Since launching in October 2019, The Science of PPC has covered a variety of paid search topics with the goal of helping marketers elevate their account performance. Led by Page Zero founder and president Andrew Goodman, the 50-part blog series has featured practical explorations of the concepts, quirks, and complexities that govern Google Ads, including campaign structure, overlooked statistical measures, ad creative and relevance, and more. Drawing on 18 years of first-hand experience and collaboration with...
Since launching The Science of PPC in October 2019, Page Zero founder and president Andrew Goodman has covered a variety of topics with the goal of bringing greater clarity and insight to the complicated world of paid search marketing. Andrew continues his analysis of the concepts, quirks, and complexities that govern Google Ads in Parts 11-20 of this 50-part blog series, delving into topics ranging from embracing customer feedback, the importance (or unimportance) of ad relevance,...
Summarized here, the first 10 parts of this 50-part series begin Page Zero founder Andrew Goodman's deep dive into the protean realm of PPC, covering introductory topics like the history of search engine advertising to practical explorations of the features and tools available to paid search marketers....
To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with tough competition. With one main point of contact, you also get consistent, unambiguous communications with the client or management. If you’re great...
CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign waste in the form of invalid clicks and underperforming segments etc is crucial. But in successful accounts, hypervigilance around waste gives way to ordinary levels of tightening....
To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For Search Engine Journal, an esteemed list of 25 PPC experts offered their prognostications about what to expect in our rapidly-changing field in 2018 and beyond. Other than my own product idea (an “old AdWords interface emulator”), what burning issues are the gang focusing on? Several analysts mention machine learning. The power...