Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support (Search Engine Land)
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative. There are significant obstacles that could impede your online marketing success when working with a client — and they’re not always related to […]