There has been much confusion about the changes to Google’s Quality Score. Here’s a look at how things have changed, how they’ve stayed the same, and what marketers should do going forward. Recently, some clients and colleagues joined me for a custom seminar at Google Canada headquarters. While some of
Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea of misinformation. It
Page Zero founder Andrew Goodman will speak at the following session at SMX East in New York on October 2, 2014: Automating Your PPC Campagins. Come by and say hi to Andrew! See Full Agenda & Buy Tickets
Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on the “21 Biggest Google AdWords Mistakes” panel at Pubcon in Las Vegas on October 7th, 2014. Come say hi! See Full Agenda & Buy Tickets
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to engaging returning customers, obtaining new customers and remarketing related to
There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. On the surface, PPC keyword bidding looks simple and one-dimensional. Keep updating individual keyword bids until each is
While Google does throw many “knuckleballs” at marketers, there are several “fastballs” in there, too, if you know where to look. Another year, another season of high hopes for my beloved Toronto Blue Jays. Our former Cy Young-winning knuckleballer, R.A. Dickey, offers hope and heartache. A strong seven-inning performance will
Page Zero founder Andrew Goodman will speak on The Three Bears of Actionable Search Analytics at The eMetrics Summit in Chicago on June 16, 2014. Come say hi! Agenda & Registration
Page Zero founder Andrew Goodman will speak on some new developments in Remarketing & Behavioral Ads at The Click Z Live conference in Toronto on May 16, 2014. Come say hi! Agenda & Registration
