Mobile PPC Tips & Tricks – What Works & Doesn’t (Search Engine Land)

As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there.

In this article, I’ll share some mobile stats to begin with, and then provide some PPC tips and tricks we’ve learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies.

Mobile Growth

Mobile usage is on a pretty big upswing, and “the year of mobile” is coming much faster than people think. Are you losing sales today from bad mobile advertising/experiences? Maybe, maybe not, depending on your industry and competition. But will you lose sales down the road from bad mobile advertising/experiences? The answer is absolutely YES!

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