Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on Smart Paid Media Tactics at The Click Z Live conference in Toronto on May 15, 2014. Come say hi! Agenda & Registration
Since – oh, about 1996 – anyone marketing online has been rightfully obsessed with ensuring their company, brand, or content outrank the other guys on the search engines. Whether it’s PPC or organic visibility, these clicks, on computers or in the mobile channel, “search” perennially seems to drive 50% or
Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. With the approach of the first ever ClickZ Live Toronto conference in beautiful Toronto springtime, it’s now apropos to remove my pan-North-American and global marketer hat, and
Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes…better.A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance
Although there are endless touted benefits to ad extensions, here is a look why they may not be all they’re cracked up to be, with 11 detailed reasons. OK, “hate” is a strong word. If I were appropriately British, I’d probably soften this to “Why Ad Extensions Are Sometimes Found
Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web.For those of us who were around then, it would be convenient to say we remember the day it happened, or the year it happened, and we warmly embraced that hypertext
Page Zero founder Andrew Goodman will speak on the “Remarketing and Behavioral Ads: Whats New” panel at ClickZ Live -New York April 1, 2014. Come say hi! See Full Agenda & Buy Tickets
Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted relevancy measure called Quality Score.What many still don’t realize is that Quality Score doesn’t merely determine rank on the page (of the ad listings), but also
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails.In
