There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails.
In this article, I’ll cover some of the marketing-related ways that companies can go astray. In our experience, we’ve found that 90% of our clients (large and small) benefit from such information.
Boldly State Your Value Propositions And/Or Unique Selling Propositions
A big mistake is not focusing on value propositions (VPs) and/or unique selling propositions (USPs). Many companies assume their visitors know what they are all about. This is one of the biggest mistakes of all time.
