3 Simple Changes That Can Mean Big PPC Bucks (Search Engine Land)

There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails.
In this article, I’ll cover some of the marketing-related ways that companies can go astray. In our experience, we’ve found that 90% of our clients (large and small) benefit from such information.

Boldly State Your Value Propositions And/Or Unique Selling Propositions

A big mistake is not focusing on value propositions (VPs) and/or unique selling propositions (USPs). Many companies assume their visitors know what they are all about. This is one of the biggest mistakes of all time.

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