ClickZ Live Toronto: A New Conference Brand, a More Holistic View of SEM
Since – oh, about 1996 – anyone marketing online has been rightfully obsessed with ensuring their company, brand, or content outrank the other guys on the search engines. Whether it’s PPC or organic visibility, these clicks, on computers or in the mobile channel, “search” perennially seems to drive 50% or more of our website traffic. […]
Job Opportunity: Senior Programmer, Tools
Page Zero Media seeks a Senior Programmer, Tools. “Half my advertising is wasted — I just don’t know which half.” This (1874) lament by John Wanamaker remains a strong motivator for the analysis efforts of online marketers to this day. Fortunately, there really is no excuse to waste large chunks of budget overpaying for various […]
Page Zero Launches New Brand Identity & Website for Las Vegas Grand Canyon Tours
One of our longtime clients provides guided tours to the Grand Canyon, departing from Las Vegas. For over a decade, they went by the mouthful of a name LasVegasGrandCanyonTour.com (LVGCT). Those long, “keyword-rich” domain names were popular at one time, despite their drawbacks. Such drawbacks include poor consumer recall and user experience problems (cramming long […]
Page Zero Speaking Engagement: SES San Francisco, Sept. 13, 2013
Page Zero founder Andrew Goodman will speak on the “Campaign Automation: Sensible Strategies, Extreme Results” panel at Search Engine Strategies – San Francisco on September 13, 2013. Come say hi! See Full Agenda & Buy Tickets
Speaking Engagement: 2013 SES Toronto Conference
Make plans to meet Page Zero founder Andrew Goodman, Vice President of Findability Cory Kleinschmidt and several other members of the PZ team at the Search Engine Strategies Toronto conference in June. Andrew Goodman will speak during the “PPC Strategy Deep Drive” session (Track 3) at 2 pm Thursday, June 13, 2013. Cory Kleinschmidt will speak during […]
Speaking Engagements: SMX Toronto, March 20-21, 2013
Page Zero founder Andrew Goodman will moderate and speak during the “PPC Analytics: Crunching Your Own Data” session at Search Marketing Expo in Toronto on March 20, 2013. Page Zero Paid Search Director Dave Weber will speak during the “Amazing Paid Search Tactics & Tools” session on March 20, 2013, too. See Full Agenda & […]
Interview: Randomness, Black Swans and Fragility and How they Affect SEM (PPC Hero)
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It’s nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away […]
Speaking Engagement: SES London 2013
Page Zero founder Andrew Goodman will speak about “Building the Anti-Fragile SEM Strategy” at Search Engine Strategies London, on Feb. 21, 2013. See Agenda & Register
Keywords & Search In 2013: Interview with Andrew Goodman (Search Engine Land)
On November 20, Search Engine Land published an interviewed with Page Zero founder Andrew Goodman about his thoughts on “Keywords & Search in 2013” after Andrew spoke at the SES Chicago conference on November 14, 2012. Read the interview on Search Engine Land
Speaking Engagement: Hero Conf 2013 in Austin, Texas
Page Zero founder Andrew Goodman will speak at Hero Conf, the only conference focused entirely on PPC, in Austin, Texas, from April 8-10, 2013. Learn more & register
