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Extra Strength Paid Search

Scenario: Google AdWords, Yahoo Search Marketing, and other paid search programs are a key component of any smart online marketing program today because they offer measurable ROI and the volume of targeted site visitors you need.

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Speaking Engagement
Hear Andrew Speak at eMetrics
Andrew Goodman speaks on "Serious Search - Graduate Level" at the eMetrics Summit, Washington, DC, October 23, 2008.

upcoming event
Andrew Moderates at SES San Jose
Join Andrew for panels on Viral Campaigns, Search Beyond Google, and much more... and enjoy yet another Google Dance... at SES San Jose, Aug. 18-22, 2008.




Problem: Paid Search changes quickly. Is a pain to manage for non-specialists. Is highly competitive. Requires rigorous, scientific testing and post-click tracking. Is not a game for amateurs. Cannot succeed without problem-solving ability and agency-class relationships with search vendors.

Many agencies, web developers, and small shops don’t have the experience to succeed in this discipline. Some consider it a commodity and just “buy you traffic” with their markup built in. Others assign their most junior person to learn on the job. We care enough about paid search to make it a top priority. And that means puzzling out the hard problems and working with you to understand your challenges.


Budget Ballpark:
$10,000/mo. and up likely to be your paid search traffic budget over the coming year (these are the amounts you’ll pay to Google, Yahoo, etc. for the clicks you purchase in their paid search keyword auctions); as well as sufficient funds to pay your marketing agency (us), relevant technical staff, etc. At the high end, Page Zero’s long-term clients sometimes spend in the low millions per year on paid search. Low six figures is also typical.

Enter: Tough headaches need extra-strength pain relief. Page Zero’s Extra-Strength Paid Search is typically engaged after an initial planning process with you, and the term of engagement is six or twelve months. Page Zero takes the trouble to engage with you to understand your marketing strategy on the whole, and an experienced account director is always assigned to lead the account, with additional resources being applied as necessary. The Page Zero team has lived and breathed paid search for years, so your account is in good hands.

Interested? Please map out some of your specific requirements here, so we can move briskly towards getting you an estimate and proposal, after setting up an initial time to chat.


Request a Quote: Paid Search Marketing
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  Please tell us a few words about the current state of your online marketing, and why you’re interested in paid search campaign services from Page Zero. (More information is better.)
 
 
  What are the primary products and services you’ll be focusing on?
 
 
  What is the approximate maximum total budget you expect to allocate to paid search (clicks) in the next 12 months, including all sources (Google, Yahoo, etc.)?
 
   
  Any comments or questions for us at this preliminary stage?
 
 
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  Conversion Improvement
Website Refresh or Redesign
Online Public Relations
Elements of SEO (Organic Search Visibility)
 
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For Small Businesses
For small businesses spending or expecting to spend at least $5,000/mo. on AdWords, our classic 90-Day AdWords JumpStart can be a great way to start.

Page Zero Publications
Google AdWords Handbook
By Andrew Goodman
Get the original handbook packed with do-it-yourself tips on maximizing ROI with Google AdWords!  
MORE INFO
 

 


About Page Zero Media

Founded in 2000 by Andrew Goodman, Toronto-based Page Zero Media has implemented over 250 paid search advertising campaigns. We also do other things! Our diverse range of clients include: niche retailers (NutsOnline.com, TheLightbulb.co.uk, AppliancePartsPros.com); large retailers (Canadian Tire); niche-sensitive consumer lead generation (HIFU.ca); B2B lead generation (Intellishare Environmental); financial companies (E*TRADE, BMO Investorline); media companies (Torstar Digital); Internet pure plays (PayPal, CareerBuilder). Page Zero’s management team: Andrew Goodman (Founder; Author, Winning Results with Google AdWords (McGraw-Hill, 2005, 2008); Dean Towers (Founding Partner, Director, Client Services); Mona Elesseily (Director, Internet Strategy; Author, Mastering Panama); Cory Kleinschmidt (Director, Web Development; Co-founder, Traffick.com).

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