Leadership Team

Page Zero’s leadership team has grown inseparable. We’re passionate about service excellence; staying informed and plugged in; giving back to the industry and the community; and ensuring the PZ team has the freedom and autonomy to just plain get things done.

Andrew Goodman

Founder & President

Andrew founded Page Zero Media in 2000 with a plan to figure out how to structure services to the already fast-growing search engine marketing (SEM) segment. When early clients complained that SEO firms weren’t listening to what they needed, Andrew listened. Transparency, trust, and terms were all big parts of these client wish-lists.

Andrew was galvanized by Google’s release of Google AdWords Select in 2002. He released the world’s first “how-to” on AdWords – “21 Ways to Maximize ROI on Google AdWords Select,” in April 2002, briefly rivaling Eminem’s The Eminem Show for global sales.

The need to get the right people on the bus increased after this, as consulting business was growing steadily. Page Zero still believes it doesn’t have to be big — just really good. The team grew steadily, but not hugely, over the years.

In 2005, Andrew published Winning Results with Google AdWords (McGraw-Hill; 2nd ed. 2008), considered the leading resource in the field. The book has been translated into six languages.

Andrew has been active on the conference circuit since 2002. He once maintained an “iron man” streak of speaking at every North American SES Conference (48, before missing the Chicago show to speak at SMX Milan). For five years, he served on the SES Conference’s Global Advisory Board, helping to set the direction for content. In addition, Andrew has been a regular contributor to industry publications like ClickZ and Search Engine Land.

More about Andrew

In 2007, after a brief advising role, he became a co-founder of HomeStars, a consumer review site. In February 2017, HomeStars was acquired by Golden, CO-based HomeAdvisor. These days, Andrew is a budding investor in other seed-stage tech startups.

Andrew was educated at the University of Toronto (B.A.) and York University, Toronto (M.A.) and while near-starvation was generating a serious interest in the greener grass of the business world, was near completion of a Ph.D in Political Science, funded briefly by a two-year national SSHRCC Doctoral Fellowship.

Andrew’s Rockstar lifestyle encompasses an ACRE-designed home in Fredericton, NB, and a pied-à-terre in West End Toronto. He’s as comfortable on cross-country skis at The Woodlot as he is on inline skates by the cool breezes of Toronto’s waterfront.

Mona Elesseily

Vice President, Online Marketing Strategy

Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on online marketing strategy and conversion optimization.

Throughout her career, she has significantly improved online marketing performance for brands such as Capital One, Careerbuilder, and Cathay Pacific. Her marketing strategies have led to successful company acquisitions by Phillips Inc., SAP, and Blackberry, to name a few.

In 2017, she was a finalist for Bing Ads (Microsoft) Executive of the Year.

Mona regularly speaks at Canadian, US, and international online marketing events on paid search, conversion optimization, and integrated online marketing strategy. Some of the events at which she has presented include Search Marketing Expo (SMX), Ad:Tech, Shop.org, and PubCon.

More about Mona

Mona has written two books on search engine marketing and is an SEM columnist for Search Engine Land. She has also written for The Huffington Post, IMedia Connection, and the American Marketing Association. She served as a technical editor of Search Engine Marketing, Inc.: Driving Search Traffic to your Company’s Website by Bill Hunt & Mike Moran.

Mona’s industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she’s frequently quoted in respected publications.

Dean Towers

Vice President, Client Services

Dean has been with Page Zero since inception and is deeply immersed in client accounts, working with partners, and mentoring newcomers. Dean’s blue-chip client experience is second to none. He has headed up projects that have included mission-critical work for large corporate clients such as Capital One, E*Trade Financial, PayPal, Yahoo, and Careerbuilder.com (UK), and numerous others. He also enjoys working with growth companies such as Wave Accounting and Clio.

Dean believes that when a client chooses Page Zero, that client’s business must be treated like it is his own. That philosophy is conveyed to our growing team.

More about Dean

Previously, Dean held consulting positions in the corporate finance and investor relations field. He mainly worked with start-ups and high-growth firms which have needed expertise in business plans, financing, and corporate relations. Dean earned a four-year B.Comm. degree from the University of Toronto.

A Toronto expatriate, Dean currently resides in Moncton, NB, where his non-work passions include Rescue Dogs, practicing but not playing golf, and avoiding home improvement by escaping to the Amherst Shore.

Cory Kleinschmidt

Vice President, Findability

As Vice President of Findability, Cory leads Page Zero’s visibility improvement services, which include SEO, social media, website development, and information architecture. He takes time to understand our clients’ business and marketing objectives, employing creativity and years of past project data to improve client ROI.

Cory has been associated with Page Zero founder Andrew Goodman since 1999, when the pair co-founded Traffick.com, the respected search marketing industry blog.

From 1999 to 2005, he served as Director of Internet Strategy for a healthcare investment group in Atlanta, where he led the internet marketing division. Under his leadership, the company built a network of hospital software sites and physician job boards that helped increase the company’s annual revenue from $10 million to $100 million in five years.

More about Cory

Cory started his career as a newspaper copy editor and, owing to his love of all things grammar and publishing, earned a promotion as business section copy editor. Oddly enough, this position proved to be his entrée to HTML coding and a subsequent career switch to a website and multimedia developer.

In 2002, Cory co-created Vino.com, a wine portal that within five years evolved into a beverage alcohol importer generating $60 million in annual revenue. He believes that after a long day of eye fatigue incurred by staring at a computer screen non-stop, it’s his right to indulge in a glass of wine or two or three.

Cory holds a bachelor’s degree in English from the University of Missouri. He lives in St. Louis with his wife and three children in a restored Craftsmen house built in 1911. As is required by local city ordinance, he is a devout fanatic of the St. Louis Cardinals baseball club.

Shawn Downey

Director, Business Development

Shawn has recently joined Page Zero as Director, Business Development where his mandate is to promote the agency to potential clients who are looking for a true partner to deliver on their most important business goals.

Shawn’s managed PPC and marketing strategy as a member of the senior management teams for some of Canada’s largest media properties. In fact, his first experience of working with Andrew was as a Page Zero client at Canwest/Postmedia, where he hired the agency to grow audiences for the largest network of classified sites in Canada.

Prior to moving “client side”, Shawn worked in Account Management in the advertising agency world of Toronto. He proudly bears the scars of working on automotive dealer accounts and learned a great deal on the value of consumer focus, impactful media, and cult-like devotion to the CEO from his time on the Apple account.

More about Shawn

Shawn holds a bachelor’s degree in Political Science/History (with a minor in English to fit the Page Zero team mandate) from the University of Toronto. A recent transplant to the east coast, he lives in Saint John with his wife and three of his four children—the eldest remaining in Ontario, as yet unconvinced of the sanity of moving across the country. With his Federer-esque one-handed backhand, Shawn has begun his slow climb up the club ladder at the Rothesay Tennis Club.