Page Zero Blog

2018 PPC Predictions: Meta-Analysis

Posted on January 12, 2018 · Posted in Paid Search

To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For Search Engine Journal, an esteemed.. read more

Three Takeaways from the Nov. 7 “PPC vs. SEO” Session at Pubcon

Posted on November 13, 2017 · Posted in Conferences

Last week, with my colleagues Cory Kleinschmidt and Mona Elesseily, I attended and spoke at Pubcon in Las Vegas. To refresh your memory, Pubcon is the tactical digital marketing conference.. read more

EU Antitrust Ruling: Google vs. Forces Bigger Than Even Itself

Posted on June 30, 2017 · Posted in Search Marketing

Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while often well-meaning, and sometimes aiming.. read more

SEO Firm Spams Awards Ceremony (And Other Tales From Pubcon)

Posted on October 23, 2016 · Posted in Conferences

Some things happened at Pubcon, and I’m finally ready to talk about them. No, I wasn’t traumatized — just a bit woozy from the desert heat. A current ad campaign.. read more

Page Zero Keeps Leading Position on’s 2016 PPC Agencies Leaders Matrix

Posted on October 20, 2016 · Posted in Page Zero News

For the second year in a row, Toronto-based Page Zero Media has been recognized as a PPC industry leader in a consolidated market research study conducted by Clutch, an independent research.. read more

Google Announces Premier Partners Designation for Agencies

Posted on July 18, 2016 · Posted in Paid Search

As a PPC-focused agency, we’ve always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google.. read more

Page Zero Heads to #SocialPro 2016 in Seattle, WA

Posted on June 17, 2016 · Posted in Findability, Paid Search Marketing Seminars

A team of dedicated PZ’ers are on their way to SocialPro in Seattle, WA for Marketing Land’s annual social media marketing conference. The two-day conference focuses on what matters most.. read more

Andrew Goodman speaks at the Microsoft Canada Executive Retail Summit

Posted on June 16, 2016 · Posted in Paid Search Marketing Seminars

On June 15, Page Zero’s Andrew Goodman spoke on a panel (shown moderating above: Microsoft’s Jeff Bentley) at the first ever Microsoft Canada Executive Retail Summit, held at the always-attractive.. read more

Massive Cash, Uncertain Attribution: Automotive Ad Spend Trends

Posted on March 21, 2016 · Posted in Paid Search

Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but.. read more

11 Ways Search Has Changed Since the Last Google Dance

Posted on March 2, 2016 · Posted in Search Marketing

To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic.. read more