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Page Zero Blog

Goodbye, Right Rail: 7 Incredibly Cogent Points About the New-Look AdWords

Posted on February 26, 2016 · Posted in Paid Search Marketing Articles

Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google’s.. read more

The Death Of Search Marketing Expertise

Posted on February 25, 2016 · Posted in Paid Search Marketing Articles

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong.. read more

PPC Geo-Bidding, Simplified

Posted on January 29, 2016 · Posted in Paid Search Marketing Articles

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand.. read more

Are Paid & Organic Distinct Channels? Not So Fast

Posted on December 3, 2015 · Posted in Paid Search Marketing Articles

At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day. Belief in causation.. read more

Independent Research Firm Clutch names Page Zero Media a PPC Industry Leader

Posted on November 24, 2015 · Posted in Page Zero News

Toronto-based Page Zero Media has been recognized as an industry leader in a recent consolidated US and Canadian market research study. The study, conducted by Clutch, an independent research firm,.. read more

Targeting on Google’s Display Network (GDN): The Lowdown on Layering

Posted on November 5, 2015 · Posted in Paid Search Marketing Articles

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in.. read more

Reactive SEO vs. Proactive SEO

Posted on October 5, 2015 · Posted in SEO

I, for one, love and respect our spam-fighting, quality-content-loving overlords. Perhaps because I’m mainly associated with the PPC side of our company, I and my paid-media contemporaries can get a.. read more

7 Ironclad (Slightly Fudgeable) Laws of PPC Campaign Structure

Posted on September 30, 2015 · Posted in Paid Search, Paid Search Marketing Articles

[This post is a companion to a panel session at SMX East in New York, Sep. 30, 2015: The Great PPC Account Structure Debate – #smx #23B] It’s no secret.. read more

How To Apply Neuroscience Principles To Your Landing Pages

Posted on September 11, 2015 · Posted in Paid Search Marketing Articles

I recently learned some neuroscience tips at a seminar called The Human Mind & Usability, which was hosted by well-known usability experts the Nielsen Norman Group. In this article, I’ll.. read more

PPC Ads Not Performing? Reduce Cognitive Load

Posted on August 14, 2015 · Posted in Paid Search Marketing Articles

If you’re a seasoned online marketer, you’ve probably been exposed to user experience gurus, conversion rate improvement experts and their ilk. Even without knowing the high-level principles, many designers and.. read more