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SEARCHMANAGER ADVISOR
Andrew Goodman

Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google’s tests prior to the rollout. Some folks, like Moz’s Dr. Pete Myers, noticed a lot more than others. Are some observers overreacting? Probably.

Mona Elesseily

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services.