Page Zero founder Andrew Goodman to keynote Hero Conf, the top PPC event of 2015 -- April 26-29 in Portland! See Agenda
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CONTENT CONTRIBUTORS

SEARCHMANAGER ADVISOR
Mona Elesseily

POSTED ON JUNE 18, 2015
POSTED IN PAID SEARCH MARKETING ARTICLES

Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy! As a result, many in the industry have developed and refined processes for generating high-performing ad copy. In this article, I’ll summarize the process that I follow and share some useful tips I’ve learned from others.

Andrew Goodman

POSTED ON MAY 26, 2015
POSTED IN PAID SEARCH MARKETING ARTICLES

There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged, let the sparring begin!