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We wrote the book on
paid search marketing.
Andrew Goodman's Winning Results with Google
AdWords
(2nd ed., McGraw-Hill, 2008) is considered the global
standard in paid search marketing advice.
Along with Mona Elesseily's Mastering Panama
(the definitive guide to Yahoo Search Marketing), we've helped
marketers discover the key success factors in accountable online
advertising. Intelligence-gathering for these books has taken us
around the globe to network, speak and organize content at over
50 industry conferences. Since 2001, we've helped over 300 clients
realize their growth objectives with full service paid search campaign
management, landing page optimization, and more. |
