Page Zero founder Andrew Goodman to speak at SMX East in NYC on Sept. 30 See Agenda
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CONTENT CONTRIBUTORS

SEARCHMANAGER ADVISOR
Mona Elesseily

POSTED ON JULY 16, 2015
POSTED IN PAID SEARCH MARKETING ARTICLES

Mobile, mobile, mobile. It’s all we hear about these days! Even so, many marketers are still not taking steps to fully optimize their PPC landing pages for mobile users. In this article, I discuss several factors that can really make a difference when it comes to your mobile pages. Note that these tips can also be used on “regular” (non-PPC) mobile site pages.

Andrew Goodman

POSTED ON MAY 26, 2015
POSTED IN PAID SEARCH MARKETING ARTICLES

There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged, let the sparring begin!