Page Zero founder Andrew Goodman to speak at SMX East in NYC on Sept. 30 See Agenda
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CONTENT CONTRIBUTORS

SEARCHMANAGER ADVISOR
Andrew Goodman

POSTED ON AUGUST 13, 2015
POSTED IN PAID SEARCH MARKETING ARTICLES

If you’re a seasoned online marketer, you’ve probably been exposed to user experience gurus, conversion rate improvement experts and their ilk. Even without knowing the high-level principles, many designers and performance marketers have developed a bias in favor of simplicity. Concepts such as the use of white space and decluttering a page have been bandied around for years in the normal course of creating better experiences for users.

Mona Elesseily

POSTED ON JULY 16, 2015
POSTED IN PAID SEARCH MARKETING ARTICLES

Mobile, mobile, mobile. It’s all we hear about these days! Even so, many marketers are still not taking steps to fully optimize their PPC landing pages for mobile users. In this article, I discuss several factors that can really make a difference when it comes to your mobile pages. Note that these tips can also be used on “regular” (non-PPC) mobile site pages.