Author: Andrew Goodman

Uncategorized / 21.12.2021

Work clichés and traditional habits have sure taken a beating since March 2020. Trends towards shopping online, banking online, buying and repairing cellphones online, using more digital tools, and so on – which had arguably lagged in the years leading up to 2020 – suddenly accelerated. Here are some additional “things” that are transitioning gradually towards becoming “not really things.”...

Search Marketing / 24.06.2020

It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and even a rebound of oil prices. Expanded money supply tends to bleed through to other asset classes, as well – primarily the housing...

Page Zero News / 04.09.2019

White-hot news in Canada’s tech startup world today: Vancouver-based Clio, a SaaS startup providing legal practice management tools for law firms, has attracted a $USD 250 million venture capital investment. That’s an all-time record. Page Zero worked directly on Clio’s PPC campaign management in its early days of rapid growth. This was a two-year period that roughly took the company from Series A to Series C rounds of funding. Just two months ago, we reported on the...

Page Zero News / 09.08.2019

A Q&A with Andrew Goodman, Founder & President, Page Zero Media Background Remote work has almost become the norm, but it wasn’t always so. What used to be frivolously dismissed as “working in your pyjamas” is now, quite often, seen as just another approach to today’s dynamic work context. Page Zero has a long history of fielding pesky questions about this now-acceptable attribute of its work environment. PZ’s Andrew Goodman sat down with himself to compile answers to...

Page Zero News / 11.06.2019

Our hats are off to Wave Financial, a Toronto-based startup that has just been acquired by H&R Block for $537 million CAD. Full story on Betakit. Wave’s acquisition is being heralded as one of the top ten (or better) all-time acquisition (or IPO) values of a Canadian tech startup. Coincidentally, another great company that should also sit on this leaderboard – Successfactors – is another former Page Zero client that gained early customer growth through targeted...

Search Engines / 07.03.2019

Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to come up with the most accurate algorithms (or in some cases, human-curated means) for doing so. [Today, “the algorithm” basically refers...