SEM Blog

Paid Search Marketing / 18.06.2015

Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy! As a result, many in the industry have developed and refined processes for generating high-performing ad copy. In this article, I’ll summarize the process that I follow and share some useful tips I’ve learned from others. Whether you’re starting from scratch or revisiting ads that are fatigued, this process can help you to create compelling, effective ads that boost conversions. Continue reading on Search Engine...

Paid Search Marketing / 26.05.2015

There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re an opinionated PPC pro like myself, you’re bound to think someone else’s theories are, well… weird. That bias being acknowledged, let the sparring begin! Even some of the more thoughtful professionals in these ranks have been known to blithely enable a range of tough-to-fathom default settings...

Paid Search Marketing / 21.05.2015

Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative. There are significant obstacles that could impede your online marketing success when working with a client — and they’re not always related to the way PPC accounts are set up. You can have the perfect bidding, ads and landing pages, yet still see only limited...

Paid Search Marketing / 23.04.2015

Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items from a catalog over the phone to have them shipped to our homes. Enter the digital age. As internet access became widespread, we marketers became consumed with connecting with our audiences and prospects digitally. We assumed this was the way of the future and the way in which people wanted to connect. We forgot about the phone...

SEO / 06.04.2015

[mashshare] As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is born to sing the blues? If you’ve been pondering a responsive web design for the next build of your site, you’ll want to expedite your timetable. And if you’re still debating whether to build a dedicated mobile site or a responsive site, that debate is over, too. More than a year ago, Google crowned responsive...

SEO / 25.03.2015

[mashshare] When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now needed a dedicated mobile site or perhaps even a native mobile app. For most businesses, mobile usage was such a small percentage of overall traffic that the investment required to build an “m-dot” site was unjustifiable. Mobile users would just have to make do for a while, pinching and zooming...

Paid Search Marketing / 23.03.2015

[mashshare] (Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps of faith. And yet… Is that a spring thaw you hear outside the window of your digital marketing event? No, that gushing sound you hear is the din of unanimity regarding the importance of the mobile channel. That’s a far cry from years ago when advertisers simply raced to turn mobile off. Searches...