What We're Thinking
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either. These…
What’s Ahead For Paid Search?
In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid search…
Why does Page Zero have a “VP, Findability”?
As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant…
Bing Ads to Release Powerful Universal Tag
Here at #BingAdsNext in Redmond, Nishant Gupta is announcing the impending release of Universal Event Tracking, a subtle universal conversion tracking and remarketing pixel similar…
In Online Reviews, How Much Negativity Do We Really Want? (Traffick)
Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail.…
Page Zero Launches Online Store and Digital Marketing Strategy for Minigarden North America
Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows…