What We're Thinking
Why does Page Zero have a “VP, Findability”?
As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant…
Bing Ads to Release Powerful Universal Tag
Here at #BingAdsNext in Redmond, Nishant Gupta is announcing the impending release of Universal Event Tracking, a subtle universal conversion tracking and remarketing pixel similar…
In Online Reviews, How Much Negativity Do We Really Want? (Traffick)
Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail.…
Page Zero Launches Online Store and Digital Marketing Strategy for Minigarden North America
Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows…
Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)
At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders…
Getting Online Video Ads Right! (Marketing Land)
More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for 2013, video ads are increasing in popularity, rising up…