What We're Thinking
Google, Partners, and Loyalty (Or: Thanks for the Espresso Machine, But…)
It’s been just over three years since Andy Rooney died. For a time, there may have been a shortage of curmudgeonly commentary on our planet.…
Job Opportunity: Paid Digital Media Specialist
Page Zero Media seeks a Paid Digital Media Specialist. Working with our world-renowned team of PPC specialists and related digital marketing professionals, the Paid Digital…
5 Search Ad Copy Resolutions For 2015 (Search Engine Land)
It’s that time of year again! Time to set some PPC New Year’s resolutions! And what better item to start with than ad copy? Done…
Lowering PPC Bids: A Powerful Dynamic (Traffick)
With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding,…
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either. These…
What’s Ahead For Paid Search?
In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in mind. That’s why I’ll share how I see paid search…