3 Simple Changes That Can Mean Big PPC Bucks (Search Engine Land)
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails.In this article, I’ll cover some […]
