On November 20, Search Engine Land published an interviewed with Page Zero founder Andrew Goodman about his thoughts on “Keywords & Search in 2013” after Andrew spoke at the SES Chicago conference on November 14, 2012. Read the interview on Search Engine Land
Page Zero founder Andrew Goodman will speak at Hero Conf, the only conference focused entirely on PPC, in Austin, Texas, from April 8-10, 2013. Learn more & register
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Most online marketers spend the year quietly preparing for this make-or-break time of year, when searches, conversion rates, and sales surge. Some companies (for
Page Zero founder Andrew Goodman will speak at the Search Engine Strategies conference in Chicago on November 14, 2012. The topic will be “From Keyword to “Buy Words”: Finding High-Value Paid Search Keywords”. Learn more and register
Every so often it pays to ask yourself if you’re using remarketing judiciously, or excessively. The most exciting AdWords feature to be rolled out in some time is Remarketing for Search Ads (RFSA). The “audiences” for this feature work exactly as they do with classic remarketing; the difference is that
I’ve developed a slightly mystical belief: there is no free lunch. Or call it instead the Free Stuff Karma Syndrome. Better yet: Maybe You’ll Do Me a Favor Sometime. To sum it up, if you’re an end user, and you cherry-pick all the best online content and services without ever
Quality Scores on tough keywords are not a judgment that you’ve failed, they’re simply benchmarks of intent matching. Part two in a two-part series. In Part 1 we discussed what Quality Score does to your business performance. Now I will reveal the big secret to Quality Score. Google’s New Disclosure
Google’s definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. OMG. It’s been over two years since I wrote a full column here about Quality Score. It’s important to refocus on this issue from time to time – as I will
If you’re emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. I know you can’t go cold turkey. But is it time to cut down on your use of negative keywords? It might be. Telltale signs include
Canada has weathered the economic downturn better than any other G7 nation. With a high level of economic, cultural, and technological development and a favorable trading relationship and cultural integration with the US, it can hardly be described as hurting. Since nothing’s terribly broken, creating a sense of urgency
