We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Like most complex games with many intelligent participants (such as financial markets, chess, and high-stakes poker), your first hunches about how to
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I’m finding more wins than losses. Your AdWords campaign is now spending about $50,000 a month. Not pocket change, but still modest. Google hasn’t treated you to Lobster Thermidor lately, or comped you Bublé
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research
Page Zero founder Andrew Goodman will moderate and speak during the “PPC Analytics: Crunching Your Own Data” session at Search Marketing Expo in Toronto on March 20, 2013. Page Zero Paid Search Director Dave Weber will speak during the “Amazing Paid Search Tactics & Tools” session on March 20, 2013,
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Like all great rulers, Google has grand ambitions and a continuing need to finance them. While it has no shortage of cash on hand, its continuing source of cash – targeted clicks – has faced downward
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It’s nearly as simple as having tinkered with AdWords Select in Mar
Learning better decision-making by understanding basic statistics. Part one in a two-part series. Nassim Nicholas Taleb, author of “The Black Swan,” has been an unexpected and much-appreciated influence on my view of the complex world of PPC keyword advertising. I’ve searched somewhat in vain for analogies in our field that
Page Zero founder Andrew Goodman will speak about “Building the Anti-Fragile SEM Strategy” at Search Engine Strategies London, on Feb. 21, 2013. See Agenda & Register
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their
There might be pressure on you to hop into your PPC accounts and “drive them hard” at this time of year, but if you’re ready for the season, there should be no need for that. At our house, “Canada’s Worst Driver” is a huge hit. The show is so popular
