Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing.
Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive and emotional responses to marketing stimuli. It seeks to learn why consumers make the decisions they do and what part of the brain our decisions stem from.
In this article, I’ll cover several brain “shortcuts” and discuss ways to successfully implement them on PPC landing pages. As an extra bonus, many of the pointers can also be used on primary website pages, too.
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