Page Zero Media seeks a Senior Programmer, Tools. “Half my advertising is wasted — I just don’t know which half.” This (1874) lament by John Wanamaker remains a strong motivator for the analysis efforts of online marketers to this day. Fortunately, there really is no excuse to waste large chunks
It’s important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the “suspicious mind” is a sharper campaign manager than the pure optimist, or the “laissez-faire” thinker. Why can’t you seeWhat you’re doing to meWhen you don’t believe a word I
One of our longtime clients provides guided tours to the Grand Canyon, departing from Las Vegas. For over a decade, they went by the mouthful of a name LasVegasGrandCanyonTour.com (LVGCT). Those long, “keyword-rich” domain names were popular at one time, despite their drawbacks. Such drawbacks include poor consumer recall and
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the
A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Paid search is the quintessential tool for acquiring new customers. So shouldn’t it be the ideal tool for high-growth start-up companies? Yes it
PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland. You’ve heard of the amplifier that “goes to 11?” PPC is like that, only it “goes to Cleveland.” If you
If you’re involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations to succeed. Without even knowing it, all PPC advertisers are in the business of using predictive models to improve response rates. The barriers to entering the field
Page Zero founder Andrew Goodman will speak at The State of Search conference in Dallas on November 18, 2013. Come say hi! Agenda & Registration
In PPC, always leave space for continued refinement and new discoveries, but don’t take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Disclaimer: the following rant is directed only at myself… and any other brilliant and creative being
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot.PPC smarts come from rolling up your sleeves and getting your hands dirty with data, analysis,
