Why does Page Zero have a “VP, Findability”?
As a term to describe the many tasks involved in paying attention to your organic (unpaid) search engine rankings – and more importantly, the relevant referral traffic that comes from Google, Bing, and other search engines – “SEO” never seemed quite right. My dear friend Mike Grehan always hated the term, saying: “I’ve never seen […]
Page Zero Launches Online Store and Digital Marketing Strategy for Minigarden North America
Owing to the increasing cost of high-quality produce and our collective yearning to reconnect with the source of our food, the home gardening trend shows no sign of slowing down. And it’s not just those with a backyard who’ve caught the grow-your-own bug. Even urban dwellers in high-rise apartments and condos want in on the […]
Job Opportunity: Senior Programmer, Tools
Page Zero Media seeks a Senior Programmer, Tools. “Half my advertising is wasted — I just don’t know which half.” This (1874) lament by John Wanamaker remains a strong motivator for the analysis efforts of online marketers to this day. Fortunately, there really is no excuse to waste large chunks of budget overpaying for various […]
Page Zero Launches New Brand Identity & Website for Las Vegas Grand Canyon Tours
One of our longtime clients provides guided tours to the Grand Canyon, departing from Las Vegas. For over a decade, they went by the mouthful of a name LasVegasGrandCanyonTour.com (LVGCT). Those long, “keyword-rich” domain names were popular at one time, despite their drawbacks. Such drawbacks include poor consumer recall and user experience problems (cramming long […]