SEM Blog

Search Engines / 07.03.2019

Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to come up with the most accurate algorithms (or in some cases, human-curated means) for doing so. [Today, “the algorithm” basically refers...

SEO / 22.01.2019

We’re into a new calendar year, so naturally, digital marketing pubs are rife with information about how this is the year the SEO field will be shaken to its very foundations, radicalized, revolutionized, or even made obsolete. I’m here to summarize all of these imminent developments in one handy post… so you can completely transform…revolutionize...

Paid Search Marketing / 14.12.2018

To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with tough competition. With one main point of contact, you also get consistent, unambiguous communications with the client or management. If you’re great...

Search Engines / 07.12.2018

The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated. When it comes to deploying these to boost marketing efficiency, many marketers wonder if Google is unleashing all of this power to our benefit; and, if so, how can we tell? In that realm, it feels like a mixed blessing. Yet sometimes you just have to sit back and marvel. I don’t...

Conferences & Seminars, Search Marketing / 15.11.2018

For the second year running, Page Zero is traveling to Ottawa to attend SaaS North, Canada’s foremost event for founders and investors in software-as-a-service companies. Attendees will network, share the latest trends and tactics, and even "match-make" (from an investment standpoint). There are more dollars chasing good ideas than ever before. That’s good for startups that want to raise money at favorable valuations—sometimes pre-revenue. From an investor’s standpoint, it’s challenging. Even the “bargain bin” of...

Social Media / 23.03.2018

With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly in the wind. Facebook, now dimly aware of its limitations, is now virtually begging to be regulated. Facebook should stick to what it knows. Simplify revenue streams and focus on commerce, not propaganda....

Paid Search Marketing / 09.03.2018

CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign waste in the form of invalid clicks and underperforming segments etc is crucial. But in successful accounts, hypervigilance around waste gives way to ordinary levels of tightening....