SEM Blog

Conferences & Seminars / 16.06.2016

On June 15, Page Zero's Andrew Goodman spoke on a panel (shown moderating above: Microsoft's Jeff Bentley) at the first ever Microsoft Canada Executive Retail Summit, held at the always-attractive Drake Hotel on Queen West in Toronto. The intimate group was abuzz with asks for Microsoft on topics such as better attribution, a new Display Network, and much more as it maintains its strong search share (30% in the U.S., 15% in Canada, with recent growth...

Paid Search Marketing / 21.03.2016

Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but how much is too much? The ads show to everyone - over, and over, and over again. That feels wasteful, if ROI is your thing. If only there were better alternatives (and sufficient inventory) online, advertisers would be turning even more quickly to newer, proven...

Search Marketing / 02.03.2016

To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic Primaries following Super Tuesday 2008, it was far from clear that Barack Obama would defeat Hillary Clinton for the Presidential nomination. Obama had a slight lead in delegates at that point, and was trailing in popular vote. Despite the very close race, Clinton reluctantly saw...

Page Zero News / 29.02.2016

Since Page Zero introduced full-service social media and content marketing services in 2013 under the banner of “Findability,” we’ve found a hungry audience waiting for these services among our paid search clients. Now we’re pleased to announce the addition of another paid search client to the Findability stable -- Linxup, a St. Louis-based company that provides GPS tracking for vehicles, fleets, and assets to businesses across North America. Our expanded engagement augments our success with pay-per-click...

Paid Search Marketing / 26.02.2016

Everyone's talking about Google's recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google's tests prior to the rollout. Some folks, like Moz's Dr. Pete Myers, noticed a lot more than others. Are some observers overreacting? Probably. Some of those in the bleachers tend to enjoy spectating primarily in terms of the superficial look and feel of the SERP. Since the playing field is...

Paid Search Marketing / 25.02.2016

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong annual revenues.) They’ve been friends of mine for a long time, so I assumed they’d be up for a little of the usual expert banter. The first punch in the gut came when I casually explained about some PPC bidding methods we routinely use. My friends had...

Paid Search Marketing / 29.01.2016

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand of ketchup. “I’d need 50 percent off to give it a try,” opined the timid tomato tester. “If I turn out not to like the product, it’s just a whole lot of wasted time, and a waste of food .” “This calls for snark!” some alien voice...